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International Women's Day

In honour of International Women's Day on Sunday 8th March 2020, we've teamed up with 5 incredible women sharing their thoughts on all things brand.

 

We asked them 5 key questions related to branding and will reveal their answers one day at a time.

Alice Benham

I’m Alice - digital marketing coach, accidental entrepreneur and chronic over-sharer. I’m all about helping business owners to build an effective and sustainable online presence through 1 on 1 coaching, group programmes and workshop retreats. I also host a podcast, Starting The Conversation, which exists to make the world of entrepreneurship a more honest and open place!

What does branding mean for you?

To me, branding is the identity of my business - it’s what sets me apart and it’s why people work with me. 

Branding is about putting a language and a look to the core of what you’re building. It’s fundamental to building a business with clarity and impact. And it’s at its best when it’s evolving and shifting as the business does.

 

Why do you think branding is important?

Branding matters because people buy from people, not businesses. People don’t just buy what you offer because they need your solution, they buy it because it’s from you. Your story, your ethos, your values, your process and your approach all matter - branding is how you communicate that.

Where did you get your branding inspiration from?

At the start, I spent over a year creating the brand I thought I ’should’ have, based off of what others were doing, fabricating everything from my tone of voice to the colours I was using. After realising it wasn’t working I started to consider that a brand that reflected who I was would make more sense, so I did that. It’s of course got more intentional over the years, but I started by creating something which felt true for me. And it went from there.

How have you integrated this into your day to day?

To me, branding is at its best when it 1) is reflected in everything you do and 2) is evolving as the business does, so it’s important to me that my brand becomes part of my everyday. This looks like having my brand identity up on my office wall, regularly auditing what I’m doing and how this reflects my brand and creating space to address the big picture of what I’m building. The more familiar with and connected to my brand I am, the better I show up for my business.

1 simple thing others can do today to develop their branding?

Easy - choose and use a consistent colour pallet. The visual side of your brand is VITAL to building an online presence which people can build a relationship with. You want people to see something you’ve made, whether that be an Instagram story or podcast artwork, and instantly recognise your business - using a simple colour pallet consistently across everything you create is a sure fire way to do that.

 

Lucy Werner 

Founder of The Wern a PR & design consultancy for startups & author of best seller Hype Yourself.

What does branding mean for you?

To me, branding is the easiest way to show and not tell who you are.

 

Why do you think branding is important?

Brings your personality alive and makes you stand out.

 

Where did you get your branding inspiration from?

Lunch Lady magazine

 

How have you integrated this into your day to day?

My partner @hadrienchatelet created brand guidelines which included a colour palette, fonts and brand personality that underpins all my materials e.g. Instagram grid, presentation templates, book cover.

1 simple thing others can do today to develop their branding?

Pick a font that fits you.

 

Wheeler & Lai

Rebecca Wheeler and Sau-Wan Lai worked together for 12 years in a firm, before deciding together to form Wheeler & Lai Chartered Surveyors in October 2018.  It took a few years in the ideas stage and getting the right mindset and confidence to take the leap, but ever since then, there has been no looking back.  We are thrilled to be working for ourselves and forging a way in this rather male dominated arena, looking to help businesses, create visibility to inspire the next generation and more women into business.

What does branding mean for you?

We wanted to create a fresh look, uncomplicated and our designer created the logo (font and colourings) that really appealed to us, and feels already timeless.  We know that we are our brand and it is important to be consistent and be brave and bold about our business.

Why do you think branding is important?

It gives people an idea of who you are, what you stand for and having the right brand and message will hopefully attract the right clients too.

Where did you get your branding inspiration from?

Our designer was outstanding with putting forward what she thought was on-trend / timeless and there were numerous colour schemes but our one just jumped out at us.  We look towards other businesses too as a growing and changing process, we get inspired by what we see around us.

How have you integrated this into your day to day?

We try to be consistent when we are out and about, on social media we try to be informative and add value to show that we are not just here for ourselves but here for others too.  We use all sorts of items to make our brand come to people’s mind via merchandising, clothing colouring, use of leaflets, business cards and logo stickers.

1 simple thing others can do today to develop their branding?

Be consistent throughout your marketing, messages, look once you have it pinned down.

 

Annelies James

Annelies James is a personal branding expert and passionate about making business personal and more human. Co-creator of Expertly Personal and founder and host of Colleagues Getting Coffee, Annelies keeps herself busy offering personal brand consultation videography and hosting. 

What does branding mean for you?

It means personal identity, it means emotional connection to others and fundamentally trust.

 

Why do you think branding is important?

Brand is important because it creates connection, recognition and trust. The more visible and consistent you are the more people know, like and trust you and the more opportunity that can happen. Whooot. 

Where did you get your branding inspiration from?

My brand comes from my values, being creative, informal and positive. I have a passion of colour and combination, I love powerful, bold colours and modern fonts with a personal edge. I am not afraid to be very very me. 

How have you integrated this into your day to day?

I am just me all the time, online, offline, it is all the same. It becomes a bit of a feedback loop. 

1 simple thing others can do today to develop their branding?

Know who you are for YOU. Forget what other people want and just be yourself, that is the starting point for a joyful life and business. 

 

Lulu Whitmore

Director of Love Southsea. 48 years young this year, born at St Mary's Hospital in Portsmouth, and schooled at Mayville High School in Southsea. Married to Charley and have three children. I run Love Southsea independently. I love working with the city and community I believe by working together in Portsmouth and supporting each other you can make this an even greater city both for residents and people visiting in from out the area. 

 

Love Southsea won the Portsmouth business award for Enterprise. When I founded Love Southsea in 2009, my wider intention was to give local traders and creators opportunities to sell their wares, providing jobs for hundreds of traders to keep sustainable and in work.

 

Since a humble start with smaller markets at the Square Tower in Old Portsmouth, I moved my market to Palmerston Road in 2013, now seldom fall below the 20 stall mark, attracts 13,000+ visitors each day.

I have my own clothing and art range, and although having sold hundreds and hundreds of tops I still get so excited when seeing someone wearing one!

 

Love Southsea has been the market provider for  the Rural & Seaside Show, The Portsmouth International Kite Festival Gunwharf Quays and have we have a very successful weekly street food market where Food trucks rock up serviced offices to give you that weekly home cooked treat. This year I’m the chosen market provider for the Americas cup 2020.

 

Victorious Vintage was my brainchild in 2012 at Portsmouth Historic Dockyard.

I also co-founded the dance music festival Mutiny, which has seen headliners like Snoop Dogg, Knife Party, Labrinth, Rebel Sound, Katy B, and Pete Tong grace the stage alongside MTV.

 

I have also built up Love Southsea's online presence to become the widest-reaching, most engaging brand on social media in the city, with an audience in the tens of thousands and a weekly reach in the hundreds of thousands. Making Love Southsea one of the largest online platforms in Portsmouth. We get a weekly online reach of 350K people cross network, which in turn is now a working marketing platform to produce income back into Love Southsea LTD. 

From March I’m the new daily lunchtime host on Express FM, on the airwaves Monday to Friday 12noon - 4pm.

What does branding mean for you?

So so important in this day and age because if you look crap or dated no one will be interested in you in looking into you. 

Why do you think branding is important?

Always keep your branding fresh and up-to-date I have had at least three different looks since I started 11 years ago, Unless you’re a real vintage style brand then you shouldn’t age but you do see companies continuously update their logo brand etc. 

Where did you get your branding inspiration from?

Sailor Jerry! Vintage posters, I love delving into the archives of old film posters and posters from the 50s I get lots of inspiration from there I love the colours.

How have you integrated this into your day to day?

My company logo is on the tops that I sell over the years I’ve sold thousands and thousands of these t-shirts and sweatshirts when I see someone walking down the street with my logo on the chest I’m so so proud! 

1 simple thing others can do today to develop their branding?

Go with what you love if someone’s come up with a logo for you and you hate it then you’re not going enjoy it, and you’re not going to endorse what’s the point? Just go with your gut and what you love. 

Come say hello.

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